For her “FAME” perfume launch, Atta recreated Lady Gaga’s perfume bottle on a monumental scale. A smoky black resin was used to make the bottle and the metallic “claw” bottle top was sculpted by hand, cast in fiberglass and painted gold. The bottle carriage also had a cushioned seat and was mounted to a horse-drawn carriage bed.

To see video of the event, click here.